Caycee focused on the front end of the cookbook, including the cover and table of contents. After deciding that a formal brand was unnecessary for our final product, we looked into creating an illustrated, captivating cover that would appeal to kids that could also be easily translated into additional applications if necessary.
We also explored different layouts for the table of contents, trying to find a way to create a system that would trickle through the rest of the book.
Rachel took on the task of creating a recipe page layout that was clear and easy to follow, but still felt connected to the whimsical, illustrated style of the story spreads. Constant ideating and reviewing with the group took up until the last few days to finally find the page layout we were looking for.
After we established a new content flow, we adopted a “divide and conquer” approach to finishing our cookbook. Katie took on fully illustrating and coloring the story spreads, a process that was a lot easier said than done. Starting with carefully drawn images, Katie scanned the sketches and brought them into Photoshop to apply color in a layered, water-color style.
The second round robin reviews also acted as a progress check with our professors. For this presentation, our group brought in a sample “chapter” for our cookbook. We had title page iterations, illustrated story spreads, and numerous variations on recipe spreads.
The recipe spreads were the main focus of these reviews. We had taken into consideration previous critiques on unifying the illustrated story and the recipe page. While we had solidified our illustrative style, our peers and professors pointed out that there was more work to be done with our recipe pages.